What we do
We put an end to the guessing game. Through superior insights and real-time data, our platform calculates who your target audience actually is. By making that audience identifiable and 100 % targetable, you can be sure that your message reaches those who truly care.
Why we do it
There’s an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Media plans have traditionally been drawn with the ambition to reach as many prospects as possible, resulting in traffic being generated to a very big part of the population. But, because of blunt target group definitions, around 80% of the purchased impressions will be directed towards individuals who are uninterested in your message.
Through our one-of-a-kind DMP, we allow you to cater to your specific target audience in a way that no one else can. After all, it’s easier to find your audience when you know who you’re looking for. The result: targeting based on certainty, not probability – making a wasted media budget a thing of the past.
How we do it
Our unique system allows you to handpick your audience from a pool of 300 million profiles, where each profile is identifiable based on 300 different data points. These data points consist of things like interests, devices, and habits, giving you a complete blueprint of your target audience. That blueprint is then used as a filter to extend your reach to like-minded audiences, targetable on an individual level. Programmatic buying then steps in and makes sure that 100 % of the impressions bought are directed towards those for whom your message is actually relevant.